Scotch Guard

The front row at Pringle of Scotland was plenty flashbulb-worthy: Courtney Love held court after a gig in Amsterdam (she said she hadn't washed her hair since she performed), and Janet Jackson swooped in moments before the collection began. So hopes were high for the post-show dinner. It didn't disappoint. Artists (Ryan McGinley), stylists (Rachel Zoe), local celebrities (Peaches Geldof), and models (Trish Goff, Jacquetta Wheeler) all descended on Hix, the new Soho restaurant of celebrity chef Mark Hix, for a seafood extravaganza. (Love, forever the rock star, showed up after dessert.)

Not that anyone was surprised by the well-rounded turnout. As Tilda Swinton, one of the multitalented folks who collaborated with the Scottish brand on limited-edition pieces in honor of its 195th birthday, pointed out: "Pringle is very broad. What other brand can boast being worn by golfers, football hooligans, and grand ladies in the countryside?" Her fellow collaborator, the artist Douglas Gordon, was more specific in his passion. "What I like about Pringle is that when you put it on, even if you're not a good golfer, you look like one."


—Derek Blasberg

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